Food Industry Pitch Competition

Showcasing This Year's Winner
Congratulations to Swish!

Swish is the winner of the 2026 FMItech Pitch Competition, unveiled at the FMI Midwinter Executive Conference.

Swish Logo

Showcase What's Next
Calling All Early-Stage Innovators

FMI Midwinter is where the food industry’s most influential leaders gather to explore what’s next and the FMItech Pitch Competition puts emerging technology front and center.

Early-stage startups with bold solutions built for food retail, submitted their applications and pitch video to compete live in front of top executives, investors, and decision-makers shaping the future of food.

  • A Conversation with last year's winner.

Important Dates

Friday, September 5, 2025
Submission deadline

Tuesday, October 14, 2025
Six semi-finalists named

Monday, November 10, 2025
Three finalists named

Swish stood out for its innovative approach to programmatic sampling, placing full-size products directly into online grocery orders and transforming merchandise into measurable media. Chosen by industry judges and conference attendees, Swish represents the bold ideas shaping the future of food retail.

Kudos to the finalists pushing technology forward for a smarter, more connected food industry.

We can hear it now. “And the winner is…..”  

Our esteemed judges will review submissions, selecting six semifinalists for the virtual pitch competition this fall. The top three startups will advance as finalists, delivering 5-minute pitches at FMI Midwinter, where food industry executives decides the winner. The victor will be unveiled live during the closing keynote, and pitch to the entire Midwinter audience from the keynote stage.

Our 2026 Finalists

This year, our panel of judges reviewed more than 55 submissions from companies driving efficiency, shopper engagement, and sustainability in food retail. The six semifinalists rose to the top for tackling real challenges. From streamlining operations to redefining shopper connections, they showed how technology can power the grocery industry forward.

Three will take the stage in January at the FMItech Pitch during the Midwinter Executive Conference.

Better Basket Logo
Gander Logo
Genuin Logo
Swish Logo
Synq logo
Vallum logo

Finalists Receive

Entry Criteria

  • Company must has received less than $5 million in funding.
  • Submit a three-minute pitch video.
  • Complete application by September 5, 2025.

Pitch Session Details

  • Three finalists will share pitches on Wednesday, January 21, 2026 at FMI Midwinter.
  • Each pitch will last five minutes with five-to-seven minutes for finalist group Q&A.

Pitch Competition Judges

Gary Hawkins

Gary Hawkins

  • Founder Co-CEO
    Center for Advancing Retail and Technology
Tom Murphy

Tom Furphy

  • CEO & Managing Director
  • Consumer Equity Partners
John OReilly

John O'Reilly

  • Head of Retail - Food, Drug, & Mass
  • Google Cloud
Manisha Sharma

Manish Sharma

  • Co-Founder and CMO
    Think Blue Consulting
Jeff Strasser

Jeff Strasser

  • General Manager, AI Business
  • Solutions - US Retail/CPG
  • Microsoft
Debora Weinswig

Deborah Weinswig

  • Founder & CEO
    Coresight Research
Nikki Laughlin

Nikki Laughlin

  • Emcee

Previous Winners

Prior competitors shared their expertise in automation, workforce solutions, robotics, AI-target loyalty, monitoring, digital receipts and coupons. We look forward to your innovations focused on assisting food industry companies in achieving their business objectives and meeting consumer expectations. 

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